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Sunday long-read · Sunday, 18 October 2026

PSYCHOLOGY · DESK NOTE

The present feels worse than the future, which is the oil market's mood too

American consumers marked today down sharply and tomorrow up slightly. The screen and the tank, again, in survey form.

The University of Michigan’s preliminary October survey put consumer sentiment at 46.3, down from 48.1 in September and 53.6 a year ago1. That headline hides a split worth naming.

Current economic conditions fell 12.2% in a month, to 44.7. Consumer expectations rose 2.2%, to 47.31. People rate today worse and the months ahead slightly better. It is the same shape as this week’s oil market: an expensive present and a hoped-for calmer future.

The survey’s director, Joanne Hsu, said buying conditions for durable goods “plummeted amid high prices and borrowing costs”, and that sentiment fell steeply among lower-income consumers and those with smaller stock portfolios, the groups with fewer resources to absorb price rises1.

The figure committees will read twice is inflation expectations: 4.7% for the year ahead and 3.5% for the long run, both the highest since May1. Expectations are a behaviour, not a feeling. People who expect prices to rise ask for raises and buy early, which is why central banks guard this number more carefully than any podium line. The constructive read: the long-run number rose by a tenth of a point in a month, from 3.4% to 3.5%1, not by a full point. The public is pricing a shock, and not yet a spiral. That is a sensible public.

What to watch

  • The final October reading, due 23 October: does the gap between present and expected conditions hold?
  • Long-run inflation expectations at 3.5%: the number committees read most closely, because it is the hardest to reverse.
Desk comment

Moods split the same way prices do: the present is billed, the future is hoped. Both are real.

Sources

  1. Surveys of Consumers: Preliminary Results for October 2026 — University of Michigan, 9 Oct 2026.

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